Director: Victor Saville
Release Date: July 1932
The Bioscope, 6 April 1932, reported that Gordon Selfridge ‘was the guest of C.M. Woolf and the directors of Gainsborough Pictures and had just heard outlined Michael Balcon’s plans for the filming of part of the next Gainsborough picture, Love on Wheels, in the great Selfridge store.’ On 14 April the Kinematograph Weekly noted that ‘Victor Savill will begin making scenes at Selfridge’s for “Love on Wheels” next Sunday [17 April].’
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The first image in a sequence depicting how people get to work showed a crowded Waterloo Station.
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Crowds board trams in Finchley Road with the War Memorial Clock Tower, to the right of the far tram, standing in the junction with Golders Green Road and North End Road.
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Unidentified. A Green Line Coach approaches.
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Unidentified. The coach nears the camera.
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Selfridges Oxford Street facade stretches from Orchard Street, in the distance, to Duke Street.
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Numerous scenes were filmed inside the store including Jack Hulbert and Leonora Corbett in conversation by the lifts.
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Hulbert steps from the store into Oxford Street.
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Gordon Harker, at right, stands in the Green Line Poland Street Coach Station.
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The Orchard Street end of Selfridges Oxford Street facade.
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Harker runs through the store.